Good fashion has to start somewhere. And for budding designer Kang Young Gul, who is somewhere in an empty stall at Dongdaemun Market, a full fashion district in Seoul known for its cheap designer clothes and wannabe. Young Gul was a little ashamed to pursue her dreams of becoming a famous designer until she met Lee Ga Young, a confident young woman who shared her dreams. Anna Choi, a brave woman who lets nothing hinder her desire, and the privileged hairy Jung Jae Hyuk form a double love triangle.